Four Keys to Strategic Marketing

Wow! I have a very productive and amazing week, joining several webinars and Zoom conference to bring solutions to small businesses within my area of expertise.

Just because is Saturday, I have a challenge for you to think through over the weekend as we plan for a new business week.

There are four keys to strategic marketing and these are used by every successful business you know. For your business to compete and be superior in the market place, you need these strategies to shape your business over and over again.

1. SPECIALIZATION: I want you to look at your business right now, what do you think comes to people’s mind when they think about your business? Think about your area of specialization and focus on improving your product and services in that niche

2. DIFFERENTIATION: What set you aside from everybody in your competitive market?

What is your competitive advantage?

What do you have in your business that makes your offering superior to any of your competitors?

What is your competitive advantage today?

What will your competitive advantage be tomorrow the way the market trend are going?

What should your competitive advantage be if you wanted to be the best in your business?

What could your competitive advantage be if you are to upgrade the quality of your product and services?

DIFFERENTIATE or DIE!"

Furthermore, you must know your area of excellent, this is the key to selling more. You have to be excellent and be crystal clear in maintaining your lead.

Final part of differentiation is that you must write down your Unique Selling Proposition (USP),… that one feature, benefit or distinctive characteristics that makes your product or service clearly superior to your competitors. It something that only you have that no other competitors can offer and customers are willing to buy and pay for that USP.

What is your Unique Selling Proposition?

3. SEGMENTATION: this is about focusing, marketing and selling effort on a specific type of customers. It is about identifying exact customers that can most benefit from your superior features of product and services in your area of specialization, these becomes your target market.

Where are they? Locate them geographical, in business, in career and economically, ? Find them and choose most appropriate marketing medium to advertise and method of sales for your target market. Figure this out and get the message out to them.

4. CONCENTRATION: Focus all your time, attention and money on your target market using the 80/20 rule.

20% of your prospect will turn into 80% of your sales,

20% of your customers will buy 80% of your products,

20% of your customers will count for 80% of your profits,

20% of your customers will count for 80% of your referrals,

Your job is to keep think, who are or who could be your top 20% prospect and customers, once you determine who they are, concentrate all your resources on selling your best product and services to your best customers.

Answer all of these questions and start following the strategies to get more result.